The google +1 button is a sharing tool designed to compete directly with the Twitter “Tweet” button and the Facebook “Like” or “Recommend” buttons that allow someone to quickly share a website with others. Google differentiates +1 by integrating the results directly in to google search results. Well-founded rumors and statistics have shown the influence of the number of social media shares impacting a website’s rankings, but Google +1 will be clearly impacting search results right away. Although the SEO details get far more tricky (the subject of a future post!), the overall concept to take away for now is: the more +1’s, the better!
The direct impact of the +1 button on search results may cause a LOT of SEO (search engine optimization) changes over time, so Google has been kind enough to introduce tracking via Google Analytics. The ability to track results strongly encourages SEO analysts (who often overlap as website editors and designers) to immediately throw a +1 button on just to test the effectiveness, a clever method Google used to get website analysts and managers enthused about adding +1 buttons on our sites.
If you’re still learning the basics, scroll to the bottom for Google’s Introductory Google +1 Video.
Immediately after launch, Google +1 widgets, FAQ, troubleshooting, tips, tweets, and more seemed to emerge in a matter of hours. Here you’ll find a few of the most common +1 questions and answers that I’ve run across when implementing, good luck!
The Google + 1 Sharing button will only show up on HTML 5 supported browsers, which makes it disappear on older browser versions including IE 7 and IE 6. Here are details on the stats behind Google’s +1 Button Supported Browsers.
Display: When manually adding the Google +1 to your sharing buttons list using the google +1 button code, make sure to put the +1 button in a location where the page won’t look like something’s missing if the button disappears. That way, the 18-20% of internet browser users with unsupported versions will not see a gaping hole where it looks like content should be. Aka, avoid putting the button code in between other buttons.
Google +1 Button Website Tools
Google’s Custom +1 Button Creator
Google +1 Button WordPress Plugin
Don’t want to mess with the code? Use a plug-in that allows you to add the +1 button to any or all of your pages and posts. The best plug-in to emerge so far is WordPress plugin – Google +1 Button
Google +1 Button Tracking (Hurray!)
Google is allowing the +1 Button results to be tracked directly through google analytics. The +1 tracking requires that you use the manual installation (no plugin that I know of yet includes the tracking) and adds a step to the creation process, but it’s very worth it!
Thank you to Yoast for posting the instructions so quickly!
Yoast: Tracking Google +1 Button Interaction in Google Analytics
Google Introduction to +1 Button
Google +1 Button References & Rescources