I own and manage Lawton Digital Marketing, a digital marketing and development agency in Denver, Colorado. WideSmiler.com gives me a playground for personal musings from iOS tech tips to my newest Victorian home project adventure (gulp). Operating systems make me far less nervous than hammers.
There I Am
Lauren Lawton Perfors
I grew up outside of Baltimore, Maryland. Yep, where The Wire took place. And yes, where those riots were / are / keep happening. My Dad, me and my 8 guppies drove to Utah when I was 13; my mom followed soon after, and we never went back. Literally, never. I discovered Denver, Colorado for college, and fell in love with the city and the people it attracts. College was awesome. Darn good thing since I will be paying for the University of Denver for the rest of my life. Thank you for the stellar education and mountain of debt, DU.
7 years later I discovered while working in the corporate world that your salary goes up when you have a Master’s degree. I also discovered that even part time school means no student loan payments, EXCELLENT! Naturally, I then stretched out the degree for the next 5 years. Now I have a $50,000 Master’s degree in a $10 frame; can’t afford a fancier one since Sallie Mae started calling me 3 days BEFORE I graduated. Thank you Sallie for the glamorous official graduation notice.
Graduating is when I discovered that the “Master’s degree = raise” works when working for big, bad corporations run by greedy executives (we all believe anything we hear on the news right?). Oh, did I miss a step? That’s right. I quit corporate, and went to work for a start-up. Then I quit the start-up and started a digital marketing agency of my very own. My baby, my passion, my love! You see, you do not get a raise for a fancy piece of paper that says “Master’s Degree” when you work for yourself, #fail. To clarify for those still doing the math, my bills doubled and my income halved. Smart decision on my part, I know.
Don’t worry, the story has a happy ending. I just haven’t gotten to the end yet; I am only in my thirties, slow down. Plenty of time for money, fame, and fortune. Until then, I am now 2 years in to “entrepeneur” status. Perhaps being a #female #entrepeneur counts as famous? It’s definitely trending on Twitter.
In the midst of degree collecting and business starting, we bought a big old Victorian house—errm mansion in northwest Denver. Oh, “we” is my husband, have I mentioned him yet? He is a handsome devil. Fortunately for us, he also knows how to fix houses.
My Widesmiler.com blog was my first website. Oh, right, did I mention I build WordPress websites too? I also take a LOT of ADD meds. Back to the blog – it was my SEO blog, but now those posts go on my company website. I was in a fitness promotion, so for a while my daily food and exercise progress entries lived here. Now, good old widesmiler.com has turned over a new leaf as my opportunity to share life experiences that brought me to where I am today; and let’s hope they bring me fame, fortune and mass envy. Gotta have goals.